It’s all about aggregation
I think that the challenge of social media is to build not one but MANY long tails. To do that we have to post ideas in a lot of places regularly. Who has time to do that? I am trying to find ways to post-once-to-many. I think Tumblr is a pretty powerful start to that. It seems to have more flexibility than Tweetdeck and some of the other things I’ve been using. I wish it could post to facebook groups.